If you follow us on social media, you know that we were recently featured in the newest edition of OKC Wedding Ideas for our winter wonderland shoot. So exciting! But what does it mean to be featured in a publication? What's the big deal?
I'm glad you asked.
Unlike buying ad space in a magazine, a feature typically includes a brief write-up of the event, focuses on all of the vendors instead of just one, and is awarded at no cost by the publication editor. For small businesses, particularly in the wedding industry, features can be an extremely important tool for business growth and development.
Goodness, your questions are so on-point today! Here's three reasons why wedding vendors want to be featured and how it betters their business:
The wedding industry is fiercely competitive, and it can be easy to get discouraged by all of the amazing talent out there! Being recognized by industry experts (i.e. wedding bloggers, editors, and stylists) on a job well done is wonderful confirmation that you're on the right path.
Most brides aren't exactly looking to take a risk when it comes to their big day. No surprise there, right? Features tell potential customers that you are professional, legitimate, and trustworthy of their time and money.
3. New Brides
Perhaps most important to any small business, features allow wedding vendors to reach new potential customers - whether locally, nationally, or across the globe via blogs and social media. The best part? It's all for free! Talk about a good marketing strategy, right?
If you're interested in seeing examples of a wedding feature, simply scroll to the bottom our home page. For you wedding pros out there - if you could be featured in one publication, what would it be? Ours would be Junebug Weddings!